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Sarah Josepha Hale and the Long Fight for Thanksgiving

A magazine editor from New Hampshire spent years asking presidents for a national Thanksgiving. Five days after her letter to Lincoln, he proclaimed one.

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DailyVibeX History Desk Primary Source Research
โ€ข Published 2026-11-25 โ€ข ๐Ÿ“– 6 min read
Engraved portrait of Sarah Josepha Hale, a woman with dark ringlets and a lace collar
Sarah Josepha Hale, editor of Godey's Lady's Book. Library of Congress.
Photo Credit: Library of Congress, Prints and Photographs Division

On Monday, September 28, 1863, a 74-year-old magazine editor in Philadelphia wrote a letter to Abraham Lincoln. She got to the point quickly.

"This subject," Sarah Josepha Hale wrote, "is to have the day of our annual Thanksgiving made a National and fixed Union Festival."

Five days later, on October 3, Lincoln issued a proclamation asking Americans to observe the last Thursday of November "as a day of Thanksgiving and Praise." It was the start of the holiday most of us will sit down to tomorrow. Hale's name rarely comes up at the table. The letter that helped make it happen is in the Library of Congress, and you can read it online.

Who she was

Sarah Josepha Buell was born on October 24, 1788, in Newport, New Hampshire. Her mother and her brother Horatio taught her at home, and she became a teacher. In 1813 she married a lawyer, David Hale. He died in 1822 and left her with five children.

She turned to writing. In 1827 she published her first novel, "Northwood." Three of its chapters are about Thanksgiving: the sermon, the dinner, and the day after. In 1828 she became editor of the Ladies' Magazine in Boston. In 1830 a book of hers, "Poems for Our Children," included "Mary Had a Little Lamb" under her name. Who first wrote the poem has been argued about ever since, but it was Hale who published it.

In 1837 her magazine was merged into Louis Godey's Lady's Book, and she became its editor. She moved to Philadelphia in 1841 and ran Godey's until 1877. It became one of the most prominent women's magazines in the country.

A woman with causes

Hale used her pages and her pen for causes she believed in. In 1840 she helped organize a women's fair in Boston to finish the Bunker Hill Monument. The National Park Service says it raised more than $30,000, and the monument was completed in 1842. Later she corresponded with Matthew Vassar and pressed the case for women's higher education as he planned his college.

The cause she kept coming back to was Thanksgiving.

The long campaign

Before the Civil War, Thanksgiving was a state holiday, when it was a holiday at all. Governors proclaimed it on dates of their own choosing. George Washington had proclaimed "a day of public thanksgiving and prayer" in 1789, but according to the Library of Congress it did not become a yearly national custom.

Hale wanted one day, the same day, everywhere. The National Park Service and the Library of Congress date her campaign to 1846. Her own letter to Lincoln puts it this way: "For the last fifteen years I have set forth this idea in the 'Lady's Book'..." Either way, it was a long time.

She wrote to presidents. Library of Congress historians list Zachary Taylor, Millard Fillmore, Franklin Pierce, and James Buchanan among them. Two of the replies survive at the Huntington Library. Fillmore answered in November 1852 that this was a matter for the state governors, not Congress. Pierce, in November 1856, was sympathetic but had "serious objections."

The letter that worked

By 1863 the country was at war with itself, and Hale's argument had new weight. She asked Lincoln for "the Thanksgiving held on the same day, in all the States." She also laid out how she had worked: printed appeals sent to governors of states and territories, to American ministers abroad, to missionaries, and to commanders in the Navy. She enclosed letters of support. Getting every state legislature to agree would take years, she wrote. A proclamation from the President was the "best, surest and most fitting method."

Lincoln had already proclaimed one national day of thanksgiving that year. On July 15, after Union victories that summer, he set aside August 6 for "thanksgiving, praise and prayer."

The October proclamation was different. It set a recurring day, the last Thursday of November, and asked that it be kept "as with one heart and one voice by the whole American People." It asked Americans to pray for those who had suffered in the war and to "heal the wounds of the nation." William H. Seward signed it as Secretary of State, and the Abraham Lincoln Presidential Library credits Seward with writing it.

Presidents after Lincoln kept proclaiming it. Congress fixed the date in law in 1941.

Her last years

Hale retired from Godey's in December 1877, after four decades as its editor. She died in Philadelphia on April 30, 1879, and is buried at Laurel Hill Cemetery.

The New Hampshire Historical Society calls her the "Mother of Thanksgiving." The record is more complicated. The holiday grew out of many state Thanksgivings and many proclamations. What Hale did was keep asking, in print and by letter, until a President said yes.

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